Selected Works
Process
The main ingredients to my innovation are iteration and empathy. From exploration to execution, this dynamic framework fuels creativity & precision, ensuring your product journey aligns seamlessly with user desires.
1.
Identify a problem, dissect existing solutions and competitive markets, study the users.
Market Surveys
UX Research
User Interviews
Competitor Analysis
2.
Synthesize research, brainstorm. Explore human centric options based on recognizable patterns and expected behavior.
Brainstorm Workshops
User Personas
Story Mapping
3.
Low to Hi-Fidelity creation. This is where the bread gets baked.
Wireframing
Interaction Design
UI Design
Design Sprint Management
4.
Create testing plans to validate design decisions.
Usability Testing
A/B Testing
5.
Run it back until we crush those KPI's
