Cogni is a digital banking platform that provides seamless, interoperable experiences between Web2 and Web3 services; customers get access to a FDIC insured account and a self custody multi-chain wallet. Our product seamlessly merges the safety of traditional finance with autonomous control of decentralized infrastructure.
Brand identity & visual guidelines, creative direction across brand/marketing
0 to 1 app interface//experience design based on iterative research & testing
Creating design systems, UI libraries, managing agile iterative sprints
Web3 product suite: self custody wallet, dApp support, exchange, passport
Improved onboarding process
Increase in user retention
Increase in time spent on app
Product
The Cogni mobile app experience seamlessly integrates both banking services and digital asset management, addressing the conventionally complex navigation challenge in hybrid/super apps. Our market research and iterative testing with isolated user groups, resulted in an intuitive and user-friendly experience for both crypto native and non native users. The improved information architecture along with UIUX design led to increased user adoption, retention, and satisfaction, demonstrating the value of a well-designed fintech app for consumers.
Appstore Review
"Applied for a Cogni account on my phone, took me 3 minutes… they’re updating the app frequently BASED ON USER FEEDBACK!! 👏 it’s super easy to use and it doesn’t use complicated language to confuse you .... Also, I just ❤️ the Single Use card feature. Looking forward to more awesome features!"
Research
Engage in comprehensive user research by conducting interviews, surveys, as well as competitor/market research to gain key insights that drive product market fit & areas for improvement
Wireframing & Prototyping
After creating the design system and UI component library, we did 2 week iterative design sprints to ship new high fidelity prototypes. When developers were busy, I took initiative on concept ideation and lower fidelity mock ups.
Testing
Relied on a variety of usabilty testing methods to validate our decisions including firebase analytics, interviews with power users & non registered users along with other forms of A/B tests to identify pain points. We constantly iterative design improvements based on findings.
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